4 useful copywriting tips

Tihana Alfirević

Consistently producing powerful, a high-quality copy is tough. There is a constant demand for more top quality content and the need for effective copywriting - one to attract loyal customers.

To help you beat writer’s block, and ultimately get more high-quality results, here are 4 powerful copywriting tips.


  1. Do your research and be creative

Doing research prior to writing a copy is probably the single most important thing in copywriting and all marketing in general. Getting familiar with the product you are selling is important but knowing your target audience is the key to writing a good copy. Getting immersed in a specific topic and coming out with a deeper understanding of the industry and your target audience is a skill you have to master.

It is widely known creativity is vital when it comes to copywriting, but creativity only comes when you're fully prepared. There are 4 things you should focus on while doing research that will spark your creativity:

  1. The product or service you are selling
  2. The audience you are trying to reach
  3. The specific market
  4. Be sure not to forget to research your competition

Doing your research and following the 4 mentioned steps prior to writing a copy will inspire you and help you be more creative when speaking to both your clients and your audience.


  1. Make your copy customer-oriented

Focus on your customers! The first thing the customers are thinking of when buying a product or service is “what’s in it for me”. Your objective in writing a copy is to always focus on the benefits the customers will get if they choose your product or service. Experienced copywriters will have a measured approach to it and will subtly point the customer into seeing the benefits of the product they are selling.

If a customer has a problem that needs solving or a desire for a particular item, they are going to feel a wide range of emotions during their decision making and buying process. A good copy needs to leverage these emotions. Create the sense that you’ll help them overcome a challenge and discover something new and valuable. In addition, customers always remember the way a company makes them feel and emotion makes advertising campaigns more memorable. Focus on talking about the benefits of your product or service and how it will make your customers feel and turn customers into loyal clients.


  1. Use a writing style that keeps your customers' attention

One of the most important things when writing your copy is retaining your readers' attention. Most research shows that you have only got 7 seconds to make a good impression online, so you must prove the value of the product fast.

Another thing to bear in mind is using simple, everyday language. Be direct and cut straight to the point. Use a simple, down-to-earth writing style. You are trying to reach new customers, not competing for the Pulitzer Prize. Consumers are used to seeing online ads all the time, they even stop noticing them, so you need to grab their attention fast. You need clean thinking and simple language to create a copy that quickly resonates with the target audience and moves them to take action.


  1. Focus on CTA and SEO

If you have written a great copy but have trouble giving your audience a clear action to take when they show interest, you are doing something wrong. Don’t waste the opportunity of gaining new customers and focus on mastering the CTA’s placement and form. If your CTA is in the form of a button, then be sure to test different words, colors, and shapes.

Customers should always be your top priority. However, it's vital to be aware of SEO.Do the basics. Do some keyword research, make sure your site is mobile-friendly, and have logical website architecture.

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